It is often said that nothing is original. In many ways, that’s so but it isn’t necessarily a bad thing. In marketing your services, there’s often an assumption that you need to be the ‘next big thing’. But is that really true? Think about cookery books. In theory, there is…

Is your marketing an accidental success? To put it another way… do you get results because of the marketing you do, or despite it? A lot of marketing only ‘works’ because of the effort of the recipient. It lands in front of someone who is ready to buy and is…

As a coach, how many clients would you say you need? Or, to put it another way, how many can you work with in any depth? You certainly don’t need 10,000 clients (and couldn’t manage that many anyway) so why does so much marketing advice push to get so many…

Where do your coaching clients come from? A lot of coaches say that they get most of their business from word-of-mouth referrals. They tend to think of this as being the primary, or often only, form of marketing that they need. If that’s so, they’re lucky. The problem with relying…

Why do your coaching clients work with you? Presumably because what you do resonates, supports, guides or otherwise works for them. When clients are deciding if they want to work with you they are asking themselves three questions: 1. Who does this coach usually work with? 2. What can they…

Faced with marketing your coaching, you can always decide to sell it just like any other product. But you really shouldn’t. Tempting though it may be… It can feel like hard work trying to convince someone that they ‘need’ coaching, trying to persuade them of how much better their lives…

Has anyone ever told you that you need a marketing strategy? Maybe people have also recommended various marketing tactics to you? Did it sometimes sound like they were talking about the same thing? What exactly is the difference between your marketing strategy and your marketing tactics? Do you need both…

This past week I have been posting a short 1 minute (ish) video on my social channel each week as part of a social media challenge me and Frances were involved with as part of The Happy Startup School. …

‘Bad’ marketing advice is an infinite resource! It feels as if there’s no end to messages such as, “You should be doing more marketing,” “You should be using Facebook Ads,” “You should be posting more on social media.”… This is a trap that can be difficult to get out of…