When coaches ask “How do I advertise my coaching business?” the tried, trusted (and tired) answers are: SEO Facebook Ads Google Ads Squeeze pages Set up a marketing funnel Or my favourite, a baffling combination of all of these presented as if it’s some kind of Secret Formula™ for success! …

In our community of coaches, the question of ‘product mix’ often comes up. People want to know how best to expand their portfolio of services: How do I start a course? How do I create a programme? How do I set up a community? …

Whatever your motivation for being a coach, your coaching is a business. As such, it’s there (at least in part) to make money. Yet, just like everyone else in the world, you only have so many hours in the day. How do you make the most of those hours? There…

In our community of coaches, the question of ‘product mix’ often comes up. People want to know how best to expand their portfolio of services: How do I start a course? How do I create a programme? How do I set up a community? …

Social media is a great tool, especially LinkedIn. Making connections, networking, joining like-minded communities, and of course, finding clients. But like any tool, it only works when you know how to use it. The top three questions we get from coaches about how to use LinkedIn are: What should I…

Marketing is often talked about in relation to ‘products’ — but how does that apply when you view what you do as a service? What’s more, why bother thinking in product terms? Why not just market your services? For the simple reason, people (potential clients) are more comfortable buying products…

Qualifying as a coach is a fantastic start to an exciting and rewarding journey. You get to make an impact on your clients’ lives. Your training has taught you all about how to coach, including practical experience through co-coaching. The challenge now is finding some clients. But how to find…

It is often said that nothing is original. In many ways, that’s so but it isn’t necessarily a bad thing. In marketing your services, there’s often an assumption that you need to be the ‘next big thing’. But is that really true? Think about cookery books. In theory, there is…

Is your marketing an accidental success? To put it another way… do you get results because of the marketing you do, or despite it? A lot of marketing only ‘works’ because of the effort of the recipient. It lands in front of someone who is ready to buy and is…