We have arrived!
After a combined 40 years of being on the marketing train, we have arrived at Better Bolder Braver.
This blog post is designed to set out our vision, so that you can be clear about what we are trying to do, how, when and why — so…
Marketing mentor empowering coaches to reclaim control of their time, business and energy to build a better, balanced lifestyle.
If you want people to engage with your content you need their attention, and that can be hard, especially with ever-shortening attention spans. …
Many coaches are passionate about their work but struggle with how to describe what they do. How do you find authentic, creative and engaging ways to talk about yourself and what you offer?
In this week’s Marketing Masterclass were joined by Marrianne Powell to talk about how your coaching customers…
LinkedIn is a great ice breaker, it’s really useful at letting people get to know you and what you’re all about. It can also be a place of noisy sales posts and unsolicited messages. …
Ethical marketing is more than it might seem at first glance. Yes, it’s about creating conscious choices for your client.
It’s also a powerful tool to change the way you think about and do marketing.
When we started Better Bolder Braver we took The Ethical Move’s pledge and used the…
Most coaches start with the hardest bit of marketing.
If it seems that you’re always talking to people who don’t understand coaching, let alone that they would benefit from it, then you too are engaged in that ‘hardest bit’. It’s exhausting, isn’t it? …
Most marketing advice for coaches doesn’t work.
Why? Because the Holy Grail of traditional marketing strategies is the conversion.
And as a coach, conversions are not what you’re chasing.
You’re not selling vacuum cleaners, or water bottles, or any other ‘disposable’ product or service. Conversions are not your focus. The…
Coaches may not think branding is something they necessarily need to think about, believing it’s only for bigger businesses. They might also assume they don’t have easy access to brand expertise. The opposite is true.
In this week’s Monday Masterclass, we were joined by Martin Warburton the creator of the…
A lot of coaches have a podcast. Even more, say they want to start one! This week in our Monday Masterclass we spoke to podcast producer and coach Rob Lawrence about what makes podcasting such a powerful marketing, and self-development, tool.
Our conversation is live-streamed using a service called Crowdcast…
There’s always a get-rich scheme. And sometimes the scheme is telling other people how to get rich.
More specifically, there’s no shortage of people online who have ‘made millions’ selling online courses and high ticket affiliate programmes. …
