If you want people to engage with your content you need their attention, and that can be hard, especially with ever-shortening attention spans. One of the most effective ways to do this is to lead with empathy, one of three components that make up an engaging marketing message.
Using these three components, empathy, authority and story, enables you to communicate the problems you solve for your customer in a way that makes them feel seen, heard and understood. …
As a business, you probably feel like you need to grow a huge online audience — the bigger, the better. This means you spend a lot of time and energy chasing more and more likes and followers. It’s exhausting.
Have you stopped to think about how you turn these followers into customers? Or how many you really need? It’s not as many as you might think.
In 2008, Wired editor Kevin Kelly wrote an essay called “1,000 True Fans”. The idea is that creatives don’t need to be super-famous, they just need enough super fans and they can make a…
We’re often told to say ‘no’ more often — from life coaches to productivity experts, there’s no shortage of people telling us that ‘no’ is a good answer to give. But it’s not always a good answer to get… not when you and your business are looking for a ‘yes’.
If you’re a coach (or any other business for that matter) marketing your services to potential clients, however, you’re pitching your offer, you’re basically asking, “Do you want this?”
And the default answer is often, “No.” Especially (perversely, even) if they need it.
This can be disheartening. After all, you’re…
Taking a scattergun approach to reaching your market is a strategy that rarely works well. After all, if you’re aiming at nothing specific, then ‘nothing’ is likely what you’ll hit. If you’re a coach, better to have a specific target in mind and aim accordingly. Which brings us to the question, how to niche your coaching business?
However, trying to niche your coaching business, or any business for that matter, can feel daunting. Often, the assumption is that you’re narrowing your market, limiting your business. But in fact, niching isn’t about restriction, it’s about focus. To use an analogy: when…
As the UK’s lockdown begins to ease, you have a great opportunity to build a better coaching business.
Why? Because the world is different and whatever business you’re in, customer behaviour and expectations have shifted. As a coach, you’ll know that the widespread switch to remote and home working means that people are looking for different services and different ways to access them.
The world has changed. The question is, are you changing with it?
For business owners, the goal of achieving work-life balance is a myth.
This idyllic state of having time to do everything is always just around the corner. Many work a few extra hours now thinking it will get them closer to the work-life balance dream. Then they do the same next week, and the next, and the next.
The problem is that balance is not something you achieve, it’s what you are always doing. When thought of as a fixed goal it represents a state of equilibrium that is simply not possible. …
Sitting looking at a blank page trying to work out what to write can be intimidating. We’ve all been there. Sometimes you need a spark of an idea to get you started.
If you’re trying to start a new blog then this will help you get that first idea out there.
If you’re trying to reignite your blog then this will help you bring it back to life.
It’s time to get inspired.
Every business owner I speak to has an interesting story somewhere in their business. When you spend all day doing what you do sometimes you can’t see…
Too much detail and fussing over how it works can hold you back from getting your idea launched. It’s what people often use to delay starting when they’re unsure or nervous about the idea.
My favourite Seth Godin quote summarises it all “If you wait until you’re ready it’s almost certainly too late”. Getting your idea in front of your audience is the quickest way to get feedback and see if it will work, and learn why it won’t. So why are so many ideas still ‘almost ready’?
In this blog, I will show you how you can take the…
It’s likely that your business does the same thing as someone else. For some businesses, this holds them back. For other’s, it helps them stand out.
To stand out in a crowd you need to do what bread companies do. Think of a supermarket aisle full of sliced bread. How do they all compete? It’s all just bread. But when you walk down the aisle you pick up one over another, why? In this article, we’ll find out.
It might seem counterintuitive at first but being the same as something makes it easier for customers to find you. It’s the…
Would you do more marketing if it felt more like a conversation and less like ‘selling’? Do you find the idea of promoting your business daunting? Are you put off by the thought of having to ‘sell’ what you do? If so you’re not alone, a lot of small business owners I speak to feel the same way. It can feel like there is so much pressure to be selling all the time, but what if this isn’t something that comes naturally?
If the thought of selling makes your skin crawl then this article will help you look at your…