Marketing coach & online marketing expert providing training and coaching to give you the courage to grow your business.

If you want people to engage with your content you need their attention, and that can be hard, especially with ever-shortening attention spans. One of the most effective ways to do this is to lead with empathy, one of three components that make up an engaging marketing message.

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Using these three components, empathy, authority and story, enables you to communicate the problems you solve for your customer in a way that makes them feel seen, heard and understood. …


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Businesses often want fast results and turn to marketing to get them. However, marketing isn’t the right tool for the job. There are a lot of companies out there who will happily take your money to help you get these fast results, and they will often get you a lot of traffic, people or ‘engagement’. But how does this translate to cash in the bank? If marketing isn’t the right tool for the job so what is?

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Marketing isn’t the right tool for quick results

Marketing is the process of nurturing strangers into ideal customers. It’s about bringing your business customers who are ready to buy, they don’t need to be sold to, they just want to know ‘how soon can you start?’ …


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According to companies house in the UK, three-quarters of small businesses in the UK are just one person. So who is helping them? How on earth do 4.5 million people run a business all on their own?

Undoubtedly they have help in the form of service providers, consultants and outsourcing, but at their heart, it’s still just them. I run my businesses with my business partner Ben, and we’ve known each other for over 20 years so I am one of a few people who have someone for support, guidance, encouragement and raining in my crazy ideas! So even if you’re a small team it can sometimes feel like there isn’t anyone around you who understands what it’s like to run a business. …


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Why are you spending so much money on paid Ads? Do they work? Can you measure how much return they generate? More often than not, business owners can’t, so why do they keep spending?

The major platforms, Facebook and Google, have spent millions of dollars making marketing websites to tell you that Ads will work, and Ads are the answer, but from what I see for small businesses I’m not convinced.

I believe that making great content with real value is the answer to most peoples marketing problem, and it always outperforms Ads in the long run. …


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Customers don’t care about what it is that you do, that’s the transactional aspect of your business. This however, is what most businesses talk about in their marketing.

So if customers don’t care about this, then what do they care about?

It’s simple, they want to know “What’s in it for me?”

So how do you tell your customer what’s in it for them, without talking about what you do?

Focus on the outcomes

The outcome that your product creates is really what your customer is looking for, it’s what they really want, even if they don’t say it directly. …


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The answer to confusion is always no. So how do you get a yes?

You’re confusing your customers and you don’t even realise it. It’s easily done, we’ve all done it. The problem is this confusion is working against you, because when a customer is confused they always say no. From our years of working with small businesses, we see 5 things that they usually get wrong that are super easy to fix and turn that no into a yes.

1. CUSTOMERS CAN’T WORK OUT WHAT YOU DO

Everyone’s busy and everyone’s in a hurry so when they come to your website they need to know they’re in the right place, and they need to know that quickly. Most people will only spend 3 seconds on a website before they make a decision to stay and have a look round or to leave and go somewhere else. To keep them on your website you need to say very clearly what you do and reassure them they’re in the right place. Using a clear headline at the top of the page you can grab their attention in under a second, and then in the other second give them a reason to stay. Don’t try and use something clever or fluffy, no one has time to decode your messaging. …


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Email marketing and building your email list is (often) the most overlooked part of a marketing strategy. Most business owners don’t put any effort into growing their lists at all. Why is that? They’re missing a trick here!

Here are 3 things that will change your mind about email marketing.

IT ADDS VALUE TO YOUR BUSINESS

Most business owners concentrate on building followers and likes on their social channels, which is great fun and makes some lovely insights graphs for you to look at, but unless you’re getting regular engagement and driving sales it’s not much use.

Have you ever stopped to think about who ‘owns’ those followers? In short, it’s not you. Those likes, followers and interactions are all ‘owned’ by the social channel, you can’t take them with you, you can’t sell them and you can’t pay your bills with them. …

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