Sitting looking at a blank page trying to work out what to write can be intimidating. We’ve all been there. Sometimes you need a spark of an idea to get you started.
If you’re trying to start a new blog then this will help you get that first idea out there.
If you’re trying to reignite your blog then this will help you bring it back to life.
It’s time to get inspired.
I don’t have anything interesting to say
Every business owner I speak to has an interesting story somewhere in their business. When you spend all day doing what you do sometimes you can’t see it. It can be easy to think that your business is just another business that does the same thing as everyone else. No other business has your story of why you got started, how you do what you do or make what you make. No one else can tell the story of how you got to where you ate today.
Everyone already knows that
It’s easy to fall into the trap of thinking that everyone already knows what you know. You know far more than your customers do, otherwise, why would they need you? The things that are obvious to you might be the one thing that the customer has no idea about. Even something that seems simple to you might be something that your customer has never heard of before. Even if everyone else does it, do they talk about it?
Answer the question
Right before your customer buys from you they are trying to work out if they trust you. They probably have a question in their mind that’s stopping them. Blogs are a great way of getting your customer to think about their problem in a new way. You’ll also be answering their question at the same time.
Let’s get started
To get started don’t try and write thousands of words all at once. Aim for around 500 words. That’s one side of paper, so it’s manageable.
When you write about a topic you find interesting you’ll easily write this much. It’s how I start each blog and I normally get to around 750–1000 within about 30 mins. Once you start, you’ll find it flows.
Here are 3 ideas to get you started:
The real reason you’re …
Think about your customer: what’s holding them back, what’s the real reason they haven’t solved the problem themselves?
“The real reason you’re not writing your blog”
The 5 ways you can …
If you were talking to someone at a networking event and they asked you a question, what would your answer be? Generally, when talking with people we give them 3–5 tips to help them on their way. That’s your blog right there. 500 words are about a 2-minute read, the same length as a short answer in a conversation. So what questions do you get asked all the time?
“3 ideas to inspire your next blog”
A different way to …
What common mistake do people make when they’re trying to solve the problem that you help with? Imagine a customer says to you “I’ve tried this and it doesn’t work”. What would you tell them to help get them on the right path?
“A different way to start your blog posts”
I’m not very good at writing
You don’t have to be a good writer to write a blog. There is no law that says you have to be. I’m dyslexic which means 2 things, one I can’t spell and 2 it means I definitely can’t spell dyslexic.
Luckily we have computers to do this for us now.
Use Hemmingway App to help keep it short and concise.
Use Grammarly to check your spelling.
If you don’t think you can do it yourself then get as far as you can with the idea and then speak to a copywriter to finish it off.
Get it out there
Your audience wants to hear from you. Try writing a blog and see what people say. You’ll be pleasantly surprised when someone says, “I read your blog on that the other day” in a sales call.
Keep it short and to the point.
Don’t get it right, get it written!
Get some tools
If you want some more inspiration then download our free Content Creation Kit. It’s got a blog writing template, a content multiplier workflow and a 2021 planner to help you plan out your content in advance.