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Marketing mentor empowering at capacity coaches to reclaim control of their time, business and energy to build a better, balanced lifestyle.

We have arrived!

After a combined 40 years of being on the marketing train, we have arrived at Better Bolder Braver.

This blog post is designed to set out our vision, so that you can be clear about what we are trying to do, how, when and why — so that you know if the Better Bolder Braver community is the one for you.

Who We Are

We are two humans who’ve been around the marketing block. We are now turning our attention, experience, passion and excitement to a brand new venture — for us and for coaches.

Before we launch into one…

If you want people to engage with your content you need their attention, and that can be hard, especially with ever-shortening attention spans. One of the most effective ways to do this is to lead with empathy, one of three components that make up an engaging marketing message, that I call Empathy Led Marketing™.

Using these three components, empathy, authority and story, enables you to communicate the problems you solve for your customer in a way that makes them feel seen, heard and understood. …

When making a coaching product most coaches create something they want to deliver, then try to sell it to prospective clients. They have to spend a lot of time and energy persuading clients that this is what they need to buy. It can feel awkward and is a lot of work.

This is because there is a mismatch between what the client wants to buy and what they want to deliver. What if there was a better way?

In our Monday Masterclass session, we discussed how coaches can create coaching products that are a perfect fit for what the client…

How much of your story do you share? What is relevant, and what might put clients off? Is anyone even interested in my story? In Chapter 3 of the Better Bolder Braver Marketing Journey Story, these are the questions we discussed and answered.

A key talking point that came out of the discussion was why your story is such an important part of your marketing and how it’s what will set you apart from other coaches. …

If you’re a coach looking for new clients — your first clients or more, if you already have clients — why is it important to identify your ‘ideal’ client? In Chapter 2 of the Better Bolder Braver Marketing Journey, this is the question we answer by guiding you through finding your niche and articulating what, why and who you serve with your coaching practice.

Why do you need an ideal client?

In our Monday Masterclass session, this was the first question we discussed. What we settled on was that knowing who you do want to work with allows you to signal to those you don’t want…

When you’re marketing your coaching business, done beats perfect. By which I mean, when it comes to producing your articles, blog posts, podcasts, etc. if you’re continually striving to create the so-called Perfect PostTM, then you’re wasting your time.

That’s hard to accept for some, especially if you like everything to be just right.

If you’re a perfection-striver, consider this: on average people see about 5% of the content you put out there. Perfection may be a worthy goal in many walks of life (for example, the search for the perfect pistachio ice cream!) …

Not everyone learns in the same way. As a coach marketing their services, seeking to showcase your expertise and reliability to a target market, you can’t afford to ignore the fact that how people like to absorb information differs, according to one of four broad preferences.

Why is this a potential problem?

Because if you always market the same way, using the same method (the one you’re most comfortable with, no doubt) you’re only engaging a fraction of your potential audience.

But don’t worry, reaching more people, broadening your appeal, isn’t a huge or complicated task…

Sometimes, sticking to what you know is just… limiting yourself

We all have our…

You’ve probably heard of TikTok, but you might not know what it is, or be too embarrassed to ask your kids.

As a platform for content creators to express themselves through short clips, It’s a space to act silly and playful, experiment with trends, and show another side of yourself. But it’s more than just a place for dancing — it’s a marketing haven — especially for coaches.

In this blog you’ll learn more about what TikTok is, how it’s used and why it might be useful for your coaching business in terms of creating engaging content.

What is it?

TikTok is a…

Marketing needs content. Content needs attention. But your clients (potential and actual) have increasingly short attention spans and you’re just one voice among many. How do you attract their attention? How do you stand out?

Of course, cunning sales tactics or manipulative headlines will generate clicks but how can you reach your ideal clients in a more authentic way?

If you’re tired of tactics and hacked off with hacks then it’s time for a breath of fresh air…

Leading with empathy

“Empathy is simply listening, holding space, withholding judgment, emotionally connecting, and communicating that incredibly healing message of you’re not alone.”

–Brené Brown…

This Monday Masterclass (16th August), Simon spoke to Adam Bastock about cutting through the marketing bullshit. Adam Bastock is an SEO whizz, specialising in eCommerce, bringing practical, bullshit-free digital marketing advice for small businesses. They discussed the myths around social media content, algorithm ‘fake news’ and how consistency is key to making an impact.

Adam and Simon busted the first social media myth around whether we should all be churning out content on our social channels. …

Simon Batchelar

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