Social media is a great tool, especially LinkedIn. Making connections, networking, joining like-minded communities, and of course, finding clients. But like any tool, it only works when you know how to use it. The top three questions we get from coaches about how to use LinkedIn are: What should I…

Marketing is often talked about in relation to ‘products’ — but how does that apply when you view what you do as a service? What’s more, why bother thinking in product terms? Why not just market your services? For the simple reason, people (potential clients) are more comfortable buying products…

Qualifying as a coach is a fantastic start to an exciting and rewarding journey. You get to make an impact on your clients’ lives. Your training has taught you all about how to coach, including practical experience through co-coaching. The challenge now is finding some clients. But how to find…

It is often said that nothing is original. In many ways, that’s so but it isn’t necessarily a bad thing. In marketing your services, there’s often an assumption that you need to be the ‘next big thing’. But is that really true? Think about cookery books. In theory, there is…

Is your marketing an accidental success? To put it another way… do you get results because of the marketing you do, or despite it? A lot of marketing only ‘works’ because of the effort of the recipient. It lands in front of someone who is ready to buy and is…

As a coach, how many clients would you say you need? Or, to put it another way, how many can you work with in any depth? You certainly don’t need 10,000 clients (and couldn’t manage that many anyway) so why does so much marketing advice push to get so many…

Where do your coaching clients come from? A lot of coaches say that they get most of their business from word-of-mouth referrals. They tend to think of this as being the primary, or often only, form of marketing that they need. If that’s so, they’re lucky. The problem with relying…

Why do your coaching clients work with you? Presumably because what you do resonates, supports, guides or otherwise works for them. When clients are deciding if they want to work with you they are asking themselves three questions: 1. Who does this coach usually work with? 2. What can they…

Faced with marketing your coaching, you can always decide to sell it just like any other product. But you really shouldn’t. Tempting though it may be… It can feel like hard work trying to convince someone that they ‘need’ coaching, trying to persuade them of how much better their lives…