My name is Simon Batchelar, I’m a Marketing Mentor and the co-founder of Better Bolder Braver – a community for coaches that provides marketing training and support.

I’ve run my own marketing agency for almost 20 years and in that time we’ve transformed over 400 small businesses. Whilst working with coaches I realised that most marketing advice out there doesn’t work for them. It’s often manipulative, toxic, and doesn’t feel right for the work coaches do or the clients they work with.

I believe that the skills coaches have; listening, reflecting and asking questions, are the perfect skills needed for ethical marketing, and to help them reframe marketing from chasing conversions to starting conversations.

So we created a training programme, that shows coaches how to use their coaching skills to do marketing that feels more like coaching practice rather than a sales process. We also host a community to bring together and support like-minded coaches.

I am writing a book Ethical Marketing For Your Personal Brand.

My vision is to change the way people think about and do marketing and inspire them to talk more confidently about their impact and the powerful work that they do.