The power of partnership

Simon Batchelar
2 min readJun 18, 2021

This is the story of how I met Frances Khalastchi and started a new business in 6 months.

I’d been looking for a ‘niche’ after spending 2 years helping lots of different small businesses with their marketing during lockdown. It was a lot of fun, very rewarding and I made a lot of new connections that I’m sure will be around for a long time to come.

I felt that by niching down to a smaller audience, I could take everything I’d learned, shared and created and make a bigger impact. Everyone I worked with loved Empathy Led Marketing and I wanted to take that to the people who could use it most effectively. However, I knew there was something I needed help with. How does marketing make you feel? That’s when Frances found me on The Happy Startup School and connected. She was all about working with coaches to empower them to use their coaching skills to deliver their marketing and work on themselves in the process. What she needed was a plan for her clients to follow.

We quickly realised that we had what the other needed. We were on the same path. After a few conversations, it just felt like the right thing to do.

We created Better Bold Braver. We empower coaches to reclaim control of their time, business and energy; so they can build a better coaching business and a more balanced lifestyle.

Our mission is to empower coaches to attract Better clients, build a Bolder offer and be Braver with their prices, planning and purpose.

Our vision is to inspire coaches to work on themselves, their business and their marketing; and in doing so make more impact with the important work they deliver.

We’re launching our community of coaches who want to build a better coaching business and create more balance in their lifestyle.

To find out more and to join go to https://betterbolderbraver.com/the-better-bolder-braver-vision/

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Simon Batchelar

Marketing mentor and author of Reframing Marketing: A 3-step plan for effective and ethical marketing