When to hire a marketing agency, and when to make it work yourself

What an agency won’t tell you

You’re not starting at square 1

The 4 stages of marketing

  1. Do It Yourself — When you start your business you wear all the hats and you have to spend a lot of time getting everything set up and working. There is a lot to learn and it’s a lot of work. This is often where you’ll feel overwhelmed and might be tempted to spend money on ‘solutions’ without knowing what works and what doesn’t.
  2. Done With You — After the DIY approach doesn’t work you’ll go looking for some help. This is where you learn how to do marketing, what works and what doesn’t. With the help of a coach, you use a strategy to make a marketing plan. This makes it more manageable and you’ll start to see results.
  3. Done With You+ — Once it’s working you need to keep that momentum but you’re getting busier with new customers so you need to bring someone else on board. Most businesses start with outsourcing some of the more time-consuming tasks like posting, writing and content creation, whilst they continue measuring the results and driving the strategy.
  4. Done For You — Once you’re seeing good results and you’re ready to scale your business it’s the perfect time to hire an agency. They’ll do it all for you, you define the results you want and they advise you on and deliver the strategy. They report back to you with results and your return on investment.

Leap from DIY to DFY

Making it work

Taking the first step

Getting started

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Marketing mentor currently writing my book Ethical Marketing for Your Personal Brand - to change the way we think about and do marketing.

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Simon Batchelar

Simon Batchelar

Marketing mentor currently writing my book Ethical Marketing for Your Personal Brand - to change the way we think about and do marketing.

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